Sunrise Yacht Products
Technical Catamaran Trampolines & Architectural Netting
See how we drove a 150% increase in organic traffic for Sunrise Yacht Products.
Key Results
Measurable growth that drives real business impact.
The Situation
Sunrise Yacht Products, the global leader in high-performance catamaran nets, possessed unrivaled manufacturing authority but lacked the digital visibility to match. When we began, the brand’s search visibility was stalled at 40%, hampered by technical roadblocks like index bloat and a misconfigured organic Google Merchant Center feed. Beyond fixing the core marine business, Sunrise needed a strategic partner to help them break into the "architectural netting" market—a high-value category where they currently had zero search presence.
Our Approach
Technical SEO & Site-Wide Optimizations
- Conducted a deep technical audit to identify and resolve "index bloat," pruning low-value pages to streamline the crawl budget and focus authority on high-converting products.
- Fixed critical issues within the organic Google Merchant Center feed to ensure the product catalog surfaced correctly in Google’s organic shopping tabs.
- Performed full-site optimizations, including a complete homepage rework and metadata updates to better align with high-intent marine search behavior.
Category Expansion & Authority Development
- Developed and launched entirely new category pages for "Architectural Netting," "Loft Nets," and "Treehouse Netting" to capture a new, non-marine customer segment.
- Implemented a consistent content strategy by launching a blog and supporting educational resources to build top-of-funnel authority and internal link equity.
- Executed a successful authority development campaign to strengthen the site’s backlink profile and solidify #1 rankings for competitive engineering terms.
Key Results
- ↳150% increase in year-over-year organic traffic.
- ↳Boosted keyword visibility from 40% to 75% for all primary tracked terms.
- ↳+30 Position 1 rankings across 75 total tracked “core” terms from the beginning of the engagement to now.
- ↳Expanded the ranking keyword base from 200 to 462 keywords.
- ↳Achieved a 387% increase in estimated organic search visibility (from 130 to 634).
The Impact
By solving the technical friction and aggressively expanding the keyword footprint into new categories, Sunrise Yacht Products transformed into a search powerhouse, dominating both the marine and architectural netting verticals.
What They Said
"We brought Blue Forest on to help with our SEO and our most optimistic hopes in SEO optimization were reached. It’s not a magic button, took a bit over a year, but we are now ranked for almost every keyword that’s important to our business. The most important element in all this is that the Blue Forest team that works with us actually understands & thinks about our particularly unique business in a way no other agency has before. They bring unique insights to every meeting and have been great to work with. Highly recommended."
.webp)