Sunrise Yacht Products
Technical Catamaran Trampolines & Architectural Netting
See how we drove a 150% increase in organic traffic for Sunrise Yacht Products.
The Situation
Sunrise Yacht Products, the global leader in high-performance catamaran nets, possessed unrivaled manufacturing authority but lacked the digital visibility to match. When we began, the brand’s search visibility was stalled at 40%, hampered by technical roadblocks like index bloat and a misconfigured organic Google Merchant Center feed. Beyond fixing the core marine business, Sunrise needed a strategic partner to help them break into the "architectural netting" market—a high-value category where they currently had zero search presence.
|What We Did
Technical SEO & Site-Wide Optimizations
- Conducted a deep technical audit to identify and resolve "index bloat," pruning low-value pages to streamline the crawl budget and focus authority on high-converting products.
- Fixed critical issues within the organic Google Merchant Center feed to ensure the product catalog surfaced correctly in Google’s organic shopping tabs.
- Performed full-site optimizations, including a complete homepage rework and metadata updates to better align with high-intent marine search behavior.
Category Expansion & Authority Development
- Developed and launched entirely new category pages for "Architectural Netting," "Loft Nets," and "Treehouse Netting" to capture a new, non-marine customer segment.
- Implemented a consistent content strategy by launching a blog and supporting educational resources to build top-of-funnel authority and internal link equity.
- Executed a successful authority development campaign to strengthen the site’s backlink profile and solidify #1 rankings for competitive engineering terms.
What We Achieved
By solving the technical friction and aggressively expanding the keyword footprint into new categories, Sunrise Yacht Products transformed into a search powerhouse, dominating both the marine and architectural netting verticals.
- ↳150% increase in year-over-year organic traffic.
- ↳Boosted keyword visibility from 40% to 75% for all primary tracked terms.
- ↳+30 Position 1 rankings across 75 total tracked “core” terms from the beginning of the engagement to now.
- ↳Expanded the ranking keyword base from 200 to 462 keywords.
- ↳Achieved a 387% increase in estimated organic search visibility (from 130 to 634).