Corridor Recycling
Commercial & Residential Recycling Solutions
See how we restructured Corridor Recycling’s paid search to maximize ROI and double their recycling output.
Key Results
Measurable growth that drives real business impact.
The Situation
Corridor Recycling was spending thousands of dollars each month on online advertising but had no clear understanding of its return on investment. Without a structured paid media strategy or proper keyword segmentation in place, the account was inefficient, wasting budget on broad terms while failing to capture high-intent, bottom-of-funnel business leads.
Our Approach
Strategic Campaign Restructuring
- Launched highly targeted Google Ads campaigns aimed specifically at valuable business accounts, particularly those seeking bulk cardboard recycling solutions.
- Implemented strict keyword segmentation to capture bottom-of-funnel intent, allowing us to bid aggressively on high-converting search queries while eliminating wasted spend.
Conversion & Efficiency Optimization
- Implemented offline conversion tracking to better track and optimize across campaigns.
- Developed multiple ad variations and rigorously A/B tested messaging to determine exactly what resonated with commercial businesses versus residential consumers.
- Optimized all ad-linked landing pages to significantly improve Google Ads Quality Scores and reduce Cost Per Acquisition (CPA), ensuring every dollar of ad spend was maximized for efficiency.
Key Results
- ↳224% increase in total inbound leads from both commercial and residential prospects.
- ↳112% increase in cardboard and recycling exports Year-over-Year.
- ↳Replaced wasted ad spend with full transparency, maximizing efficiency and establishing a clear ROI on all paid media.
The Impact
By replacing an unstructured ad account with a precise, targeted paid search strategy, we maximized Corridor Recycling's marketing investment and drove immediate, scalable growth.
What They Said
"Blue Forest Digital has been a great partner for us. They helped us divert spend away from unprofitable online investments and focus on the right things. They really helped accelerate our growth."
