ASRV
Meta Ads for Premium Athletic Apparel
See how we took over ASRV's Meta account and scaled spend 34% on average every single month and improved ROAS 51.8% at the same time.
Key Results
Measurable growth that drives real business impact.
The Situation
ASRV, a premium performance athletic apparel brand, brought us in to take over their Meta Ads account from a previous agency in May 2025. Upon audit, we discovered an account riddled with technical debt and operational inefficiencies. The prior agency had left behind 200+ unused audiences cluttering the account, a disconnected Pixel/Conversion API (CAPI) that wasn't properly linked to dynamic product catalogs, and ads running with errors and missed optimization opportunities. The account was averaging a 1.84 ROAS in May with no systematic approach to new customer acquisition or incremental measurement. ASRV needed a partner who could clean up the mess, fix the infrastructure, and build a scalable growth engine for a premium DTC brand.
Our Approach
Technical Infrastructure Overhaul
- Deleted 200+ redundant audiences and streamlined the account down to 51 high-performing, strategically segmented audiences.
- Properly connected Pixel/CAPI to all relevant product catalogs to enable dynamic retargeting with accurate product-level data improving match rates.
- Identified AI-related errors in Flexible Ads (improper sizing and text) and successfully negotiated a $4,131 credit from Meta for wasted spend caused by these errors.
Audience & Campaign Strategy
- Ran a definitive "Broad vs. Interest" test proving that Broad Advantage+ (4.89 ROAS) significantly outperformed interest-guided targeting (3.69 ROAS), a 32% efficiency gain that validated a more scalable acquisition approach.
- Launched a prospecting campaign specifically designed for new customer acquisition, which achieved a 7.76x ROAS when measured in Triple Whale with Views.
- Activated an Instagram Traffic/Growth campaign using brand video content to build a high-intent retargeting pool at a CPM of just $3.98, 74% lower than the account average of $15.13.
Measurement & LTV Framework
- Implemented incremental attribution modeling to capture the true impact of upper-funnel prospecting, revealing that standard last-click attribution was dramatically undervaluing campaign performance (e.g., Bags test showed 2.70 ROAS via incremental attribution vs. just 1.10 standard).
Key Results
- ↳20% increase in ROAS in the first month from 1.84 to 2.21.
- ↳Generated $157K+ in sales in June while spending nearly $12K less than previous high-volume months according to Triple Whale.
- ↳Achieved a 7.76x ROAS on prospecting campaigns via Triple Whale with Views.
- ↳Reduced new customer CPMs by 74% from $15.13 to $3.98.
The Impact
By cleaning up the technical infrastructure, validating a scalable audience strategy, and implementing true incremental measurement, we transformed ASRV's Meta Ads from an inefficient legacy account into a data-driven growth engine delivering more revenue on less spend within the first 30 days.
"Since taking over from the prior agency, we were able to spend an average of 34% more budget every single month and improved ROAS 51.8% at the same time from a 3.78 to a 5.74 ROAS."
What They Said
"We deeply value our partnership with Blue Forest Digital and can't say enough good things about them. They've helped us improve our Meta results substantially Y/Y, while also supporting us across multiple other channels. They are truly our partners. Work with them!"
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